If you are a restaurant or cafe owner, or run a food business, surely you would know how important good Food photographs are for all marketing strategies. Be it the launch campaigns or Social Media posts or even a listing on Zomato. It is true that “People eat with their eyes first…”, and that is why it is essential to have scrumptious looking photos of food to entice prospective customers.
Professional food photography is an often undervalued and overlooked profession that can form a crucial component to the success of many businesses in the restaurant and hospitality industry. It is a prerequisite for a successful online presence.
Food & beverage photography is all about recognising and capturing the beauty in the various elements before you. A well thought out food photograph will have just the right balance of lighting, appropriate props, angles and composition. A professional food photographer uses props, light and shadows to tell a story or express a mood. Food photography conveys a great deal when done correctly, and appeals to the consumer’s emotions – making them stop, look, and feel like they must taste whatever they are looking at!
Contrary to popular belief, food photography is not as easy as it looks. It is not merely walking into a restaurant and taking photos of the plate of food, but also using various elements to portray the brand image. A lot of creative thought, careful planning, and artful execution goes into producing the perfect food shot. It often requires a team of people working in sync with each other to achieve the desired results.
As a professional food photographer, I often work alongside food stylists, chefs, restaurant managers, owner and the creative team to come up with a concept for the food photography. This also means keeping in mind the layouts, and other design elements before doing research and finding visual references that would help envision what the final photograph would look like.
Props, backgrounds and other styling tools play a crucial role in the art direction and styling of the shots. A food stylist has the ability to see creatively what is needed to alleviate the shot, and can add value by making the food look more appealing. All these things must be considered during the actual shoot to ensure the vision is both carefully and creatively executed. Lastly, post-processing of the photographs is equally significant. A well-edited food photograph can bring out the colors, contrasts and the freshness of food.
Have you poured your passion into your menu and created a concept that you’re excited to share with your customers? Let us help showcase the highlights of your venture, using photography in a way that captures your the heart & soul of the food.
If you’re looking for professional food photography in Bangalore, contact Nivedita Ghosh today, and see what wonders it does for your brand! To drool over some more scrumptious food photos, click here!